Bets are on for new domestic airline

Place your bets folks. VivaJet is set to launch in November, targeting the business traveller with a "non budget" offering that is sure to please. At least, the backers hope it will please more than OzJet’s offering in 2005 did.

I think it’s rather interesting that the expert editors of Wikipedia suggest that OzJet’s failure was in part due to launching a business class service right before Christmas (when business travel typically is at a low ebb), and VivaJet is set to launch….right before Christmas.

We’ll just have to wait and see what happens, but personally, I’d rather someone tried to find a better way to get me to the airport. It costs me more to take a tax to the airport than it does to fly to Sydney a lot of the time!

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